MyPillow CEO Mike Lindell launches social media platform “Frank”

MITCHELL, S.D. (Dakota News Now) - Mike Lindell held a rally at the Corn Palace in Mitchell Monday to officially launch his new social media platform “Frank.”

“When you leave here tonight, we’re going to fill people’s fears with hope,” Lindell said.

The name for the site comes from the phrase “being frank with someone.”

“They don’t use the word so much anymore but it was very unique. It’s frank speech. You might not want to hear what we’re saying, but we’re going to say it,” Lindell said.

The rally saw roughly 1,000 guests who were lined up around the Corn Palace hours prior to the beginning of the rally.

Lindell came up with the idea for “Frank” after he was removed from several mainstream social media platforms.

“I said we have to come up with something to get our voices back,” Lindell said.

At launch, “Frank” will not look much like a social media platform. It instead will look more like a broadcast location. Lindell says that over time users will be able to create profiles and have their own posts. He hopes it will run similarly to a combination of Twitter and YouTube.

“You would have never thought this day would come in our country and the world. Where you’re going to communism, where there’s only one narrative out there,” Lindell said.

When asked why he selected Mitchell as the location for the rally, Lindell said it was because of how Governor Kristi Noem handled the pandemic.

“During this China virus, it’s been the number one economy in the United States, and the tourism is up 150% and growing every day,” Lindell said.

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