Elegant Mommy to close

Published: Aug. 16, 2018 at 11:21 AM CDT
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Longtime store Elegant Mommy plans to close its retail space to focus on working directly with new parents, reports SiouxFalls.Business.

Owner Shelly Gaddis started the business almost 10 years ago after leaving a job at Wells Fargo because she felt called to help moms and build a community to support them in parenting.

“That was the goal, and we accomplished that,” she said. “And as the store became more profitable and had bigger sales goals, the business of running the store has gotten in the way of my mission of helping and supporting moms.”

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