Sioux Falls company’s ‘beverage buckle’ goes viral

Published: Dec. 8, 2017 at 2:22 PM CST
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It’s called the


And after Thursday, roughly 32 million people and counting know what it is.

That’s thanks to a video that went viral, amassing millions of views in hours as company owner Sean Coffman got caught totally off guard.

“This is pretty fun,” he said late Thursday. “We had to go buy label printers to keep up with the orders.”

The video was produced by VT, which has 20 million Facebook followers and focuses on content designed to amass huge viewership. It shows how BevBuckle attaches to a belt buckle and flips down to hold a beverage.

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